"There's a bit of magic in everything, and some loss to even things out." -Lou Reed

Wednesday, April 16, 2008

"Real" Beauty?

I love all of the Dove ads, and their campaign for real beauty-and their fight for the self esteem of our young girls. They took a risk-- a huge one initially, and it has paid off for them. These ads are healthier for young girls (and women, for that matter) to see vs. the stick figures we normally see hawking everything from clothing to cold cream.

The ad shown was persented at a conference I attended in a session on viral marketing. This Dove ad was shown purely on the internet, and made the rounds, and made an impact. This is such a great ad, and so true these days. You can't trust most of the images you see in magazines, billboards and the like, and so many young girls base their body image on those images.



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